Intel
plans to open up its small semiconductor foundry business to more
companies as part of a major strategic overhaul under a new leadership
team headed by CEO Brian Krzanich."We're going to go much further. If we
can utilize our silicon to provide the best computing, we'll do that.
People who can use our leading edge and build computing capabilities
that are better than anyone else's, those are good candidates for our
foundry service," Krzanich was quoted as saying by Reuters during the
company's annual Analyst Day on Thursday.Intel has traditionally
utilized its state-of-the-art silicon fabrication facilities to
manufacture its own x86-based microprocessors on a near-exclusive basis.
But a few years ago, the chip giant started sending signals that it was
considering selling its manufacturing services to other chip design
firms. Early last year, Intel confirmed that it had been quietly
offering semiconductor manufacturing bagfilterchinaservices
to third-party customers while bringing its state-of-the-art
22-nanometer fabs online.This all occurred as the company's erstwhile
bitterest rival, Advanced Micro Devices, spun off its own manufacturing
assets and Intel found itself struggling to compete in the mobile device
market with fabless companies like Qualcomm. At the same time, Intel
watched as Samsung supplied Apple with foundry services for the chips in
iPhones and iPads, even as the South Korean tech giant managed to also
compete directly with Cupertino with Android-based handsets and tablets.
These
shifts in market dynamics largely put Intel in a position of standing
on the sidelines of a consumer device revolution being driven by others,
with ARM-based processors dominating the new flood of sleek new
smartphones and slates coming out each year."We'd become insular. We'd
become focused on what was our best product rather than where the market
was moving," Krzanich said at this week's gathering.Intel's new chief
executive and recently named company president Renee James have been
busy outlining a bold new strategy for the company since assuming their
leadership roles this past May.The chip giant has vowed to be much more
aggressive and quicker to move on market circumstances in its overall
mobile strategy. Intel this week announced that it is pulling in the
release schedules for products like its second-generation XMM 7260 LTE
platform in response to customer demand.Intel also revealed that it is
developing a new System-on-a-Chip (SoC), code named SoFIA, which
combines an Atom processor and Infineon-developed 3G, Wi-Fi, Bluetooth,
FM radio, and GPS capabilities in a single integrated package. The twist
is that Intel is repurposing an Infineon chipset that originally used
an ARM-based application processor in the role Intel's x86-based Atom
will play in SoFIA.
And
in another departure from its long-held manufacturing principles, Intel
will fab the initial lineup of SoFIA SoCs at a third-party foundry.
More than anything, that seems to signal the company's willingness to
change up how it does business to finally make a noticeable dent in the
mobile device arena.Opening up its own factories to third parties,
possibly including some direct competitors, is a being billed as a major
part of Intel's strategic overhaul—but just how far the company goes
with its foundry services remains to be seen, said Jack Gold, principal
analyst for J.carbon fabric Gold
Associates."Intel runs the best process/foundry in the business and
there is no shortage of companies that would love to use the facilities.
In the past, Intel has been extremely selective as to who they would
manufacture for. I think that will still be the case." Gold said."I
don't see Intel becoming the low-price, high-volume leader in foundry
services like a TSMC is. That said,thermos flask there
are lots of premium-grade chips that Intel could manufacture for
companies. For Intel, it's about keeping their massive investments in
foundry capacity running at near or full capacity."Patrick Moorhead,
principal analyst for Moor Insights & Strategy, said the promised
expansion of foundry services plus the SoFIA news signaled "just how
serious Intel is" about overhauling its entire manufacturing
strategy."This all makes sense in that Intel's entire business model
hinges on them maximizing fab utilization. As Intel announced their
low-end SoFIA smartphone parts will be built outside of Intel, they have
got to have a substantial foundry business," he said.
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