Ford
Motor Co will unveil its next-generation 2015 Mustang on Dec. 5, in the
first complete overhaul of the car since 2005, the U.S. automaker said
on Tuesday.The new Mustang, which marks its 50th anniversary next
spring, gets a more modern design,Touch pos terminal hardware a
more nimble chassis and more efficient engines and transmissions, all
intended to broaden the car's appeal beyond its core American audience.
The 2015 model is slated to go on sale next summer.modern lighting"We
had a big decision to make about the execution of the vehicle, but most
of all we had a chance to globalize this iconic vehicle," Ford global
marketing chief Jim Farley told reporters at an event held in
conjunction with the Los Angeles Auto Show.The company first announced
the timing of the preview in a description of a video posted on its Ford
Mustang YouTube channel.To help broaden the Mustang's appeal globally,
Ford will introduce the new design simultaneously at its headquarters in
Dearborn, Michigan, New York, Los Angeles, Barcelona, Shanghai and
Sydney.Toward that end, Ford is spending hundreds of millions of dollars
on the redesign of the vehicle from the ground up, sources previously
said."It's an interesting time for us to launch Mustang and we want to
be relevant to the part of the U.S. customer base and global customer
base that hasn't thought of Ford first," Farley said.
In
the 15 days leading up to the debut, Ford is teaming up with Facebook
and Instagram to showcase the car by having fans share photographic
stories every day, including 15-second videos by select users, about the
car using the hashtag MustangInspires. Farley called social media the
new platform for the company to get its brand message to consumers.In
addition, the No. 2 U.S. automaker is using Instagram to release the
first image of the car to give fans a look at what to expect next month,
and partnering with Dreamworks to allow the use of the Mustang in the
movie, "Need for Speed," due out in March 2014.carbon sheetsThe
original Mustang was introduced at the New York World's Fair on April
17, 1964, to national fanfare. It was featured on the covers of Time and
Newsweek magazine, helping to cement the reputation of Ford's
then-sales boss, Lee Iacocca, and was purchased by more than half a
million customers in 1965, its first full year on the market.When it was
last redesigned eight years ago, the Mustang took a step backward in
time, with a retro design that has attracted fewer and fewer buyers.
Sales last year totaled just 82,995 and were down another 8 percent
through October.The automaker has developed a new rear-wheel-drive
platform for the 2015 Mustang, which will ride on the same 107-inch
wheelbase as its predecessor but is expected to shed several hundred
pounds.Ford is revamping the car's suspension, steering and brakes, and
upgrading engines and transmissions, with a new EcoBoost turbocharged
four-cylinder engine to be offered as an option.The exterior sheet metal
and the cabin have been completely redesigned to give it a more modern
look and feel, but the 2015 Mustang will have styling cues inspired by
past Mustangs, the sources said.
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