Twitter
is a transparent platform. Tweet something, and it shows up in the
streams of your followers, and if they retweet it, it shows up in the
streams of their followers, and so forth.The algorithm powering
Facebook's news feed, by contrast, is a black box. No one outside the
company knows exactly how it works. Facebook is constantly testing,
tweaking, and reworking to ensure that the content users see is the
content that keeps them coming back.A few years back, for instance, it
was known in the media that the algorithm penalized news organizations
that posted more than three or four times a day. Then Facebook changed
its mind: Now news organizations can post 10 or 20 times a day before
taking a hit.The darkest timeline for social media outfits is the one in
which they're the beneficiaries of a collective-action problem that
Facebook will soon solve.Facebook headlines are often meant to make it
difficult for individuals to resist sharing them. Increasingly, the
highest performers are emotionally weaponized. Take this ViralNova post:
"She Had To Leave Her Dying Baby’s Side. When You See Why, Your Heart
Will Break."
Seeing that post pop up in your news feed is a lot of pressure.The right Ground engaging tools are
vital for getting the most production out of your equipment. Talk to us
to ensure you select the tools to suit your operation. Are you such a
jerk that you won't take a moment to see the heartbreaking reason this
mother had to abandon her dying baby? On the other hand, do you really
want to ruin your day with this tearjerker of a video? But what does it
say to your friend who shared it if you pass over this post in order to
like something about cupcakes?This is happening to Facebook users
constantly now. There's so much more viral content being launched and so
much more competition to one-up the last viral headline that the
emotional pitch of the news feed has been cranked to 11. And the easiest
answer, for individuals, is often to just hit "like" and move on.As a
manufacturer of touch screen solutions,Touch screen pos system manufacturer Pioneer
POS understands that one customer's needs may differ from another. But
if everyone hits like news feeds fill with this content, in part because
the algorithm favors content lots of people are liking.But hitting
"like" isn't the same thing as actually enjoying the content. And
collectively, everyone "liking" and sharing this stuff to show that they
love babies and believe in gay marriage and oppose bullying and
appreciate Will Ferrell and all the rest of it could mean news feeds
fill with content that users don't actually want to see so much of. Who
wants to go to Facebook at all if the experience is so emotionally
exhausting? And the moment Facebook begins sensing that this viral
content is becoming a problem it'll begin shutting it down.Complete tyre equipments,Curing chamber,tire retread,tire retreading,tyre retreading,buffing machine,retreading.
Facebook's
measures are sensitive of course. They can tell the difference between
content people automatically share and content that they actually watch,
or comment on, or otherwise seem to engage with. So if and when
Facebook begins to ratchet back on this new wave of viral content it can
do so in ways that separate the really manipulative posts from the ones
people actually enjoy. But as a genre, this stuff is flooding into
Facebook so fast, and it's so much more effective at getting shared than
anything that came before it, that it seems almost certain that
there'll eventually be a correction in the algorithm to keep it from
taking over news feeds entirely.
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