Thursday, September 5, 2013

Facebook-owned Parse adds analytics, more third-party tools to developer platform

The anchor of the new releases is the addition of analytics.carbon fabric Following up a recent release offering insights into data concerning push notifications,The Spa Hot Rocks Gift Pack helps to ease stress tapered roller bearing tension through its hot and cold treatment. Parse is adding a custom analytics service that tracks "arbitrary events with an arbitrary set of dimensions."That translates to setting up developers with a dashboard that measures custom-designated events against data automatically being tracked by Parse.All this is done just by changing some of its attachments deep groove ball bearing and tuning the settings accordingly.Parse is also tacking on a pair of new cloud modules for facilitating the integration of a Parse-made app with third-party services: one based on logins and another solely for sizing images.Some of the businesses already using Parse for developing their mobile apps include The Food Network, Eventbrite, the Showtime network, and Ferrari.Gaming could be another big target for Parse (and Facebook, undoubtedly) with the launch of a new SDK for Unity, a a cross-platform game engine with a built-in integrated development environment used for developing games for web plugins, desktop platforms, consoles and mobile devices.To recall, Facebook acquired Parse, a startup with a cloud-based platform of scalable cross-platform services and tools for developers (notably those working on iOS and Android) back in April. 

At the time the deal went down, Facebook reps asserted that the acquisition was "not a talent deal," emphasizing that the social network wanted the tools and services more than anything else, which can be turned around into a potentially major additional revenue stream.Such a deal also marked a bigger B2B play by Facebook.That power is then expelled at the opposite end of the tool in the form of a spinning spherical roller bearing or saw blade.However, both Facebook and the Parse team have stressed that virtually nothing is going to change as far as Parse operations go -- at least for now.During a media presentation at its Menlo Park headquarters in May, the Facebook developer team outlined how Parse fits in with the world's largest social network's evolving mobile-first strategy.Parse founder Ilya SukhaBillie told me that in Georgia, folks call a "hose" a "hose pipe."Bobbie told me that she doesn't care whether the fish is called white perch,ina bearing crappie or sac-a-lait, she simply calls it "supper.r remarked at the time that Parse's SDK is designed to make things "dramatically easier" for independent third-party developers and small businesses, backing that up by citing that more than 200 million devices have installed apps built using the Parse SDK.With Parse onboard, Facebook is aiming to build up its own developer ecosystem with more tools to dish out to third-party developers (and, by extension, advertisers).

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