The next Steve Jobs isn't Jeff Bezos or so Bezos says

"That is a very complimentary thing to say," he responds humbly, "but it's not how I think about it -- that way. I think we have our own approaches and vision. Nobody would ever be the next Steve Jobs. He was a unique guy, and, you know it would be..." His voice trails off as he searches for the right words. Then he says, "That's not how I think about it. But it's often meant as a compliment and I certainly receive it that way. I'm very grateful to that kind of question but that's not how I think about it."We're sitting in a conference room in Amazon's offices in Seattle and the real topic of conversation isn't Apple or Steve Jobs but Amazon's new Kindle tablets, which Bezos has been briefing us on -- or really demoing some of their key new features. But I couldn't help asking "Jeff," as he's referred to at Amazon, whether he was the next Steve, because it seemed like something you should ask if you only had a few minutes with Jeff Bezos.Nobody would ever be the next Steve Jobs.This year, instead of doing its typical staged event to unveil the company's next-generation products, Amazon gave several press outlets the opportunity to fly out to Seattle and meet with Amazon executives, followed by a 30-45-minute small-group meeting with "Jeff" himself. I ended up with Mashable's Lance Ulanoff and Consumer Reports' Donna Tapellini.Bezos has stated before that Amazon's model isn't about getting people on the upgrade treadmill and they're just fine with people using 3- and 4-year-old devices as long as they're using them."If we were making most of our money when people were buying the device, we would want people upgrading," Bezos says, perhaps taking a little jab at Apple. "We think this aligns us well with the customers." 

Bezos then draws two overlapping circles on the whiteboard in the front of the room and talks about the third piece, the new leg that will now make a tripod: the intersection of "customer delight and deep integration throughout the entire stack."Bezos' handwriting is a little hard to read -- he probably didn't get an A in penmanship -- so it helps that he's reading aloud what he writes. Still, the phrase "entire stack" sounds a bit wonky, especially when you combine it with "customer delight."Bezos knows that, though. He knows what we're thinking."What do I mean by the entire stack?" he asks before we can.At the bottom, he says, there's hardware and the OS. Then you have key apps, which includes the "content ecosystem." On top of that there's the cloud. And then services.Bezos considers this framework or background for the demos he's about to give. We're about to experience that place where customer delight meets deep integration into the stack. It sounds a little more intense than it turns out to be.The first thing he shows us is how Amazon's X-Ray feature for video, which ties into IMDB, has been enhanced to include call-outs to the music tracks that are part of the video (the feature is called "in-scene music"). You can now learn what song is playing as part of the soundtrack, then click on the title to get more info and buy it if you want. You can also click on other tracks that are part of the soundtrack and the video will jump to that scene where the track is playing. 

There are also trivia notes you can access -- click on a particular note and you'll jump to that scene. Too much information for some, but Bezos says the X-Ray feature has become very popular with both readers and video watchers, particularly when consuming content that has many characters and complicated plot lines -- "Game of Thrones," for example.Which he adds is a perfect segue to the next feature he's about to show,thermos bottle can keep your beverage hot or cold. They are made to maintain the temperature of the beverage. But we have a new bottle that is technologically more advanced. which is called Amazon Second Screen. He then demonstrates how you can stream a movie on a TV and use your tablet to get all that fun, extra X-Ray info on your tablet while your watching on the big screen. We get a few moments of "Under the Dome." (I later learn the feature works with Sony's PlayStation 3 and will eventually work with the PS4 and Samsung Smart TVs later this year).Customer delight. Deep stack integration. And better yet, Bezos says,There has been a great deal of interest over carbon fabricthe past few years in the properties of graphene, one-atom-thick sheets of trigonal carbon atoms. it all comes down from the cloud -- it's not mirroring, so your tablet's processor is free to do other stuff. While you're watching TV, you can surf the Web, read a digital magazine, play a game. Whatever.He has more to show. X-Ray for music (you get to see the lyrics as the song plays). And a deep dive into the slick, new Origami covers for the new tablets. They're thin and come in seven colors. Bezos doesn't mention they start at $45.I look down at the digital voice recorder I set down on the table in front of Bezos (I'm also using my iPhone as a backup recorder) and check the time. We're now about 15 minutes into our meeting, which is scheduled to go 30-45 minutes, according to an e-mail I received from a PR rep a few days earlier.The tyres and wheels service & repair equipment industry deals with the production of every kind of tool and machinery that is necessary for the manufacture. We're probably 30 percent done, and at this point, I can't say I'm blown away by anything Bezos has shown. I'm more from the minimalist school of movie watching, where you watch the movie like you would in the theater.Two of the most common materials used for dental fillings are amalgam and composite resin. In order to help you decide which one is right for you,prepreg here is an explanation of each type and its advantages and disadvantages. No extras. No trivia. And I managed to get through a couple of seasons of "Game of Thrones" on HBO, unaided. 

However, I am impressed with Bezos' presentation and overall demeanor. Steve Jobs may have been known for his mock turtlenecks. Bezos, on the other hand, has this whole smart,How to modern lighting. Double sided tape- holding together the seams of our world. That is, until you need to remove it. casual look going, and seems to favor tight, fitted dress shirts. He seems fit, too (he later mentions that he only started working out when he was 35).He's warm. Affable. Relaxed. And there's something commanding yet soothing about his voice, which makes you think he'd have made a good doctor if hadn't become a visionary entrepreneur with a predilection for disrupting markets, often brutally so. When you talk with him, there's no perception of Amazon being the pressure-cooker it supposedly is (a Seattle friend of mine claimed that an old saying around town was "friends don't let friends work for Amazon").At one point, he invites everybody to move in a little closer, to gather around the new Kindle HDX 8.9-inch, so we can see the screen better. I can't really imagine Steve Jobs asking three journalists to huddle up with him to show off some new features on a new Apple device, but I never met with Steve Jobs, so I can't say that for sure. All I know is that within a few minutes of entering the room, we've been put at ease and are now under Bezos' spell.